Hoerle@nais.org

Interest Areas:
Organizational Change, Strategic Planning, Marketing, Trend Forecasting, Governance/Board Development, School Leadership

Experience:
Heather Hoerle has been connected to Friends Schools for nearly 30 years. She followed in her mother's footsteps attending Westtown School, and she graduated from there in 1977 after three glorious and transformational years as a boarder. Heather returned to Quaker schools after college, serving as a dorm head/admissions associate/deans associate and art history teacher at George School. After a few years of "triple threat" work, she returned to her alma mater as Westtown's Assistant Director of Admissions. After finishing graduate school, Heather changed gears entering the world of non profit associations, where she has remained for nearly 20 years. Heather has served as the second in command for TABS (a national boarding school consortium); as Director of Admissions/Marketing Services for the National Association of Independent Schools (training over 800 adults in enrollment management and marketing techniques and managing the association's second national public opinion poll); and she is currently Vice President of NAIS Member Relations overseeing customer satisfaction, membership development and retention, database, corporate and foundation sponsorships/partnerships and the organization's Annual Conference serving over 4,000 school leaders. Heather has been on the Westtown School board since 2003, acting as co-clerk of the school's recent strategic planning process and clerking the school's Admission/Marketing Committee as well. She serves on Westtown's Executive Committee and notes, with gratitude, that Westtown is still "educating her" thanks to her work in governance at the school.

Degrees Held:
M.Ed., Harvard University, Graduate School of Education (concentration: Administration, Planning, Social Policy)
B.A., Mount Holyoke College (major: Art History, minor: theater arts)
Most important educational experience (by far!): Westtown School